12th July 2021

Being busy is not always being productive…
A lot of people mistake being ‘busy’ for being ‘productive’. They naturally think to themselves that if they put the hours in, they will then see the consequential productivity rewards come at the end of a task or job. But that does not always work in the reality of today’s world, where we are now often dealing with the mindset of a knowledge worker, rather than the mindset of a manual worker.
Let me explain.
You measure a manual worker’s productivity by the amount of manual work that they get through in a given time frame. Logic then dictates that, if they can do a certain number of tasks within a given timeframe, you can then easily measure if they are being more or less productive in the time allocated to them by calculating their output. However, somewhat counter-intuitively, this is almost the opposite way of measuring a knowledge worker’s productivity.
A knowledge worker is usually more creative and their creativity usually comes in moments of inspiration. Just sitting at a desk for a set period of time and feeling busy because they are speaking to people, dealing with emails or phonecalls, or organising what they have to do into lists, does not mean that they always ‘do’ and will have been necessarily productive for that same length of time. And, funnily enough, creativity often comes at moments that a knowledge worker is actually away from their desk (although they often then need to be at their desk to ultimately turn that theoretical creativity into something more practical and tangible).
I have found that I am actually more productive when I have less to do, but am then able to just focus on the task that I want or need to do, without having any distractions to interrupt me. This then means that I can just get on and ‘do’ it. Ironically, when I work this way, it also allows me to do more things in less time (provided that I have also organised myself efficiently).
But it is no good you just reading this, as you will not truly believe that what I am saying may be true. You need to also take a leap of faith and really try it for yourself in practise to see that it actually can work for  you too. And if it doesn’t work for you the first time, or even the first few times, don’t just give up, keep trying after checking to see whether there is really a distraction that you hadn’t noticed before standing in your way.Â
It really works – honestly!




